Our first step was to understand the market from ground level - car accessory shops, multi-brand car care outlets, and retail behaviors in Uttar Pradesh and adjoining states. We studied competitor fit, material quality, pricing logic, and customer preferences. The gap was clear: the company had strong manufacturing capability, but a weak offering.
We rebuilt the product system from its foundations. We mapped the entire portfolio into performance buckets - fast movers, mid-movers, and silent loss-makers. This revealed that almost 30% of SKUs were either unprofitable or carried no strategic relevance. We retired these systematically. Next, we created a tiered product architecture - Essential, Premium, and Custom-Fit - each with distinct design cues, materials, fit logic, and pricing. This allowed dealers to understand the offering instantly instead of getting lost in a catalogue with random variants. We introduced fitment-based design, ensuring each mat set aligned with specific car models rather than generic sizing. This allowed the business to move up the value chain and reduce credit dependence - because premium-fit products allow upfront payments. We developed a new product development rhythm: monthly reviews, quarterly launches, and a design calendar built around real market seasons (festive sales, new car releases, monsoons, etc.). This gave the business a predictable innovation engine rather than ad-hoc copying. And finally, we simplified dealer communication - clean product cards, clear value propositions, visual differentiation, and margin logic that rewarded faster rotations instead of credit extensions.