We rebuilt the GTM strategy using ground-zero insights, not big-city templates. We defined a sharp retail position for the city with an accessible-premium tone. We built anchor categories that drive predictable traffic – through SKU analysis + local fashion behavior, we identified 3 high-velocity categories that would become traffic magnets. These categories became the spine of all communication. We did store zoning & merchandising logic overhaul; restructuring the floor to create intuitive walk paths, discovery moments, and impulse zones. These simple changes led to dramatic conversion lift. We designed a pragmatic, localized marketing system - not blind performance ads - but a hybrid engine including festival capsules, hyperlocal campaigns, referral-driven programs, curated style stories and influencer collaborations with micro creators (real impact, low cost)
StratigoNow™ also created a repeat-customer ecosystem, introducing loyalty hooks, SMS journey, WhatsApp touchpoints, and small delight-based CX nudges that made customers feel “known” in the store. We built a city-level brand narrative - from “new store in town” to “the city’s fashion landmark.” This story carried into the next towns automatically. And not the least, we trained the sales team in GTM. We shifted staff approach from “transaction handlers” to “style advisors.” This alone boosted basket size.