We began with a ground-level strategy audit: 40+ store checks, distributor interviews, and SKU-wise economics. The truth emerged - the business wasn’t failing; the model was. We redesigned the business from its foundations: Refocused the core business model from “volume chasing” to “category dominance” in 6 high-performing SKUs; Rationalized the product line, eliminating 23% of SKUs that were losing money quietly; Rebuilt the value proposition around purity, consistency, and local trust - what retailers said they wanted but the brand never articulated; Reworked pricing architecture to align margins with retailer incentives, making the brand more attractive to stock and push; Streamlined supply chain flow to reduce wastage and speed up delivery cycles; Created a new business narrative that the sales team could tell - one that matched real-world demand; Mapped customer segments and redesigned packaging to appeal to the actual buyers, not imagined ones; and finally, we set up a simple performance dashboard, so the promoter could see real economics instead of relying on gut fee.