StratigoNow began by conducting a full audit of every touchpoint - packaging, menus, in-store signages, shelf talkers, delivery kits, social templates, festive collaterals, and the brand’s digital presence. What emerged was a collage, not a brand.
We designed a unified collateral language that tied every element back to the bakery’s identity. Instead of creating more designs, we created a system: a color logic, typography logic, photographic style, layout hierarchy, and design DNA that worked across print, digital, and signage. From a tiny pastry tag to a 20-foot mall hoarding, every piece of communication now shared the same voice.
Production was re-engineered. We built vendor guidelines, print specifications, prototyping processes, and a master deployment sequence for new collections and seasonal launches. The bakery stopped making frantic last-minute collateral orders and began working with a predictable monthly collateral calendar - from Valentine’s specials and Christmas hampers to monsoon menus and travel dessert boxes.
Packaging was redesigned not only for beauty but for structure, durability, and delivery feasibility. Cake boxes became sturdier, pastry boxes protected delicate items during transport, and gift hampers were redesigned into modular systems to control cost and improve assembly speed. For digital touchpoints, we created a library of templates that the team could use without diluting the brand’s visual discipline.
The entire collateral ecosystem became coherent, practical, premium, and production-friendly - not dependent on mood swings of designers or guesswork by print vendors.