StratigoNow™ entered during the conceptual stage and built the school from the inside-out - academically, culturally, operationally, and experientially.
The first step was defining the school’s reason to exist in Accra’s education landscape. Through immersive visioning with the promoter, we established a core identity around American pedagogy, inquiry-based learning, emotional safety, and global citizenship. This became the anchor for all academic choices - curricula, assessments, classroom culture, co-curricular design, and teacher recruitment.
Next came branding. We crafted a warm yet confident identity that carried intellectual credibility without feeling elitist. Messaging reframed the school from a “foreign-curriculum institution” into a future-building environment where children learned to think independently, communicate confidently, and operate in multicultural spaces. Every touchpoint - brochures, website, digital communication, admissions scripts, parent interactions - spoke in one unified voice.
Admissions strategy became the engine. We shaped a targeted pipeline that reached affluent Ghanaian families, returning diaspora families, and expatriate communities. StratigoNow™ built the admissions narrative, interview flow, campus-experience design, and enquiry-to-enrolment conversion framework. Parent sessions were curated to build trust, not just showcase infrastructure.
The launch exceeded expectations: the school achieved its first 1,000 registrations, an unheard-of milestone for a new international institution in Accra. As the school grew, StratigoNow™ transitioned into an On-Call advisory role - supporting leadership with real-time decision-making, academic positioning, crisis navigation, teacher-brand alignment, community visibility, and long-term growth architecture. Everything from franchise-like future expansion to student experience polish to annual academic storytelling runs through a strategic advisory rhythm that keeps the school aligned with its founding philosophy.
Over time, the On-Call function evolved into a strategic backbone: the place the promoter turns to for clarity, perspective, and direction whenever the school encounters uncertainty or opportunity. Whether it is designing new programs, refining brand cues, stabilizing admissions, structuring communications, or crafting narratives for parent communities, StratigoNow™ remains the school’s thinking partner.