StratigoNow™ began by redefining the firm’s identity — not as an admissions agency, but as an intellectual consulting practice that shaped student futures through clarity, research, and strategic planning. This change in self-understanding became the foundation for the next two decades.
We built the firm’s knowledge-management system from scratch: best-practice frameworks, process blueprints, interview templates, psychometric insights, program databases, writing methodology, storytelling scaffolds, and a continuously evolving intellectual backbone. With each cycle, the firm became smarter, faster, and more reliable regardless of who handled the case.
Next, we transformed the service model. What began as loosely defined “counselling sessions” became structured products with clear value propositions — profile development journeys, essay-writing modules, mentorship programs, early-planning tracks, graduate school pathways, and specialised tracks for research-driven aspirants. Each offering gave the firm sharper positioning and a more predictable revenue model.
Branding and communication were rebuilt to reflect confidence, maturity, and ethical leadership. The firm’s voice became calm, credible, and deeply parent-friendly — a stark contrast to the noisy, fear-driven messaging common in the admissions space. Marketing became insight-led, featuring research notes, guidance articles, admissions trends, and success frameworks rather than empty slogans.
Operationally, we helped establish training systems, quality-control mechanisms, documentation norms, and client journey designs that ensured consistency and prevented dilution as the team expanded. As the firm opened additional outlets and scaled staff, these systems allowed each counsellor to deliver the same intellectual depth the founder once provided alone.
Over time, the firm transitioned from reactive counselling to proactive thought leadership. StratigoNow™ shaped its national footprint, expansion strategy, internal culture, and future-readiness — turning what was once a small boutique advisory into one of India’s most trusted international admissions consulting practices.