StratigoNow™ entered with a mandate to stabilize the brand, define its identity, and install systems that would make growth predictable rather than accidental. The process began with a full diagnostic: guest-flow analysis, plate-cost mapping, delivery economics, category performance review, and household preference insights from the surrounding neighborhood clusters.
A clear pattern emerged: the brand had no anchor categories. Nothing owned the customer’s mind. The menu was broad but directionless, making the kitchen slow and expensive to run. We restructured the menu completely — reducing overlaps, building category heroes, redesigning plate architecture, and introducing signature items with strong recall power. At the same time, pricing was realigned to reflect psychology, margin realities, and perceived value rather than arbitrary cost-plus formulas.
The brand identity was clarified. Instead of trying to do everything, the restaurant repositioned itself as a warm, contemporary Indian grill café with global touches — family-friendly but youthful, accessible yet premium in tone. This identity informed photography style, menu design, store ambience cues, and digital communication.
Operational discipline became the next layer of change. Standardized recipes brought plate consistency back; simplified prep lists reduced kitchen chaos; and a redesigned service flow improved table turnover without making customers feel rushed. Delivery operations were overhauled with better packaging logic, micro-zoning, and a trimmed delivery-only menu optimized for travel.
Marketing shifted from scattershot promotions to an insight-led storytelling rhythm: celebrating signature dishes, showing behind-the-scenes craft, amplifying local festivals with tailored menus, and connecting with neighborhood influencers who genuinely fit the brand.