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REAL-WORLD StratigoNow IMPACT STORY

Creative, Marketing & Ad Agencies

Company / Organization

A boutique creative and marketing agency

Location

Kampala, Uganda

Industry / Sector

Creative Services — brand strategy, visual identity, digital campaigns, content production, and integrated marketing solutions

The agency had strong design talent and impressive execution skills, but its business had plateaued. Projects were predominantly transactional, pricing was inconsistent, and the team was constantly firefighting rather than building strategy for clients. Despite producing good work for a handful of clients, the agency failed to attract bigger retainers or deeper partnerships, and its revenue fluctuated unpredictably. Internally, the team lacked a clear positioning; prospects often perceived the agency either as a low-cost option or as a generalist with no specialty. This identity confusion prevented them from commanding higher fees, scaling operations, or attracting talent with strategic mindset. Their creative work was well crafted, but their own business lacked narrative and direction.

The founders believed the solution was to “be more visible” — more social posts, more award entries, and more pitch meetings. They assumed that business would improve simply by raising their profile. They underestimated the strategic gap: without a coherent proposition, differentiated services, and disciplined client engagement frameworks, visibility alone would only generate more mismatched leads and more pressure to discount.

120 days

StratigoNow began by helping the agency articulate a clear and focused identity. Instead of positioning itself as “everything for everyone,” the agency chose to specialize in brand elevation for emerging lifestyle and consumer businesses. This shift gave the agency a meaningful place in the market rather than a generic service list.

Once the identity was anchored, the agency’s service architecture was redesigned. Services were bundled into coherent pathways for clients — from Discovery & Brand Positioning to Story-First Campaigns and Funnel-Aligned Digital Activation — eliminating ad hoc project selling. The narrative shifted from “services we offer” to “business outcomes we deliver.”

The internal pitch process was reimagined. Rather than reactive proposals, the team adopted a consultative engagement method rooted in strategic discovery, problem framing, solution design, and measurable impact. Proposals became structured conversations about client challenges, not lists of deliverables.

StratigoNow  also helped the agency rebuild its own brand and communication presence. Instead of creative showcases with no context, the agency began telling stories about how its work moved business needles. Case storytelling, thought leadership, and articulated approaches replaced portfolio screenshots. This deepened trust with potential clients before a single conversation occurred.

Client engagement systems were introduced — onboarding sequences, check-in cadences, delivery checkpoints, and impact reviews. These systems anchored expectations and made clients feel strategically guided rather than executively served.

Internally, the team underwent workshops on strategic thinking, narrative framing, and client dialogue. The agency’s leadership meetings switched from task tracking to pattern recognition and opportunity prioritization.

Within a few months, the agency’s trajectory shifted. The quality of inbound inquiries improved, resulting in longer retainers, clearer scopes, and healthier margins. Prospective clients now saw the agency as a partner in business growth rather than just another creative vendor. The agency converted projects that were previously one-offs into multi-phase engagements tied to measurable KPIs. The team gained confidence in strategic conversations, and employee churn decreased as individuals experienced a more grounded sense of purpose and approach.

Most importantly, the agency’s market perception evolved. It was no longer “a creative studio” but a business partner that helped brands think, grow, and articulate themselves with clarity. This repositioning became a defining reason clients chose the agency over competitors.